Criminal Defense Law Firm Increases Calls by 2,400% in 16 months With This Legal Marketing Strategy

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Criminal Defense Law Firm Increases Calls by 2,400% in 16 months With This Legal Marketing Strategy

Tim Rusk Attorneys

Practice Areas

Criminal Defense and Personal Injury

Location

...

Client Since

April 2025

Website

Growth Lab Marketing Mix

  • New Law Firm Website
  • Performance Content
  • Backlinks
  • Digital Ads: Google PPC and LSAs
  • Dedicated SEO Specialist
  • Dedicated Account Manager
The Situation

Tim Rusk Attorneys is a law firm in Tacoma, WA specializing in Criminal Defense and Personal Injury cases. They began a partnership with Growth Lab in April of 2025 with a smaller budget.

We worked with the client on supporting their strengths as a firm – including what made them uniquely positioned to serve clients better than their competition.

Leading with their strengths and a very intentional content and Google Ads strategy (PPC and LSAs), Growth Lab helped them increase calls from under 50 per month to over 250 per month in July of 2026.

growth lab lawyer marketing increases calls to criminal defense firm

Their Google PPC and LSA campaigns received 3X more leads per click than the legal industry average. Why? Because our Google Ads Specialists have over 12 years of exclusive legal marketing experience each. There is a science to running law firm PPC and LSA ads they have dialed in.

To ensure the firm is not reliant on paid ads for success, our team also helped increase their organic website traffic from virtually nothing to a steady stream of new case and client opportunities in July 2026.

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