About Us

Learn About Growth Lab
Who We Are

We are a group of hungry over-achievers relentlessly pursuing better ways to drive case acquisition and revenue growth for law firms

How It All Started

Growth Lab started out of frustration from the legal marketing agencies we worked for. There was an important problem that needed to be addressed.

The problem lawyers share with us was this: I pay a bunch of money to an SEO company and have no idea what they’re doing or if it even works.

We hear this literally every. single. day. We’re sick of all the marketing imposters out there that don’t understand legal!

The truth is, it’s hard to find a law firm SEO partner that listens to your needs and truly understands your business objectives that can also offer the most relevant and innovative SEO services and technologies to generate superior results.

How We Fixed Law Firm SEO

We set out to build the most trusted law firm SEO and Google Ads agency in the world. To provide lawyers personalized attention and a team of expert law firm marketers that gives our clients access to our cloud marketing platform, an ever-evolving technology that provides 100% transparency into the SEO tactics being used to grow your law firm and the results they generate.

Growing law firms is our passion. When our clients win, we win.

law firm marketers

A Team of Legal Marketers With A Deep-rooted Desire to Be The Best

Our team is a new breed of marketing entrepreneurs that work exclusively with fast-growth law firms to implement the most effective strategies that increase online search visibility and signed clients and cases.

Everyone on our team is either a savvy marketer, entrepreneur, or business nerd.

We don’t just know about SEO, we know how to grow law firms. We understand how to turn a firm’s web presence into a revenue-generating machine for scalable predictable growth.

We Connect Law Firms to New Potential Clients Searching For Legal Help
Our Team

Our Executive Team

will palmer growth lab
Founder & CEO
Why Choose Us

A Better Experience

Our experience and track record means we have implemented 1,000’s of marketing campaigns and coached/developed hundreds of law firm clients to realize their revenue and growth goals through proven marketing solutions.

What ignites our passion is to be trail blazers in the legal marketing space. To think creatively outside the box and be willing to challenge ourselves every single day to disrupt how legal marketing services are offered in order to deliver results unlike anyone else for our clients.

Brand Promise

To put law firms in the best possible position to achieve long-term growth and success with their online marketing dollars.

Core Values

Feeling Inspired? Come Join Us
Reviews

Our Clients Call It Like It Is

See what some of our satisfied clients had to say about working with us!

“Will was able to review my overall marketing strategy, make some suggestions and minor changes that have resulted in a far greater return on my advertising dollars than I was getting prior to meeting and working with his company.”

Heath S.
Family Law & Criminal Defense Lawyer
5/5

“Will’s recommendations are always supported with solid statistics showing exactly how many impressions, visits, contacts, and click-through each marketing tool generates. Never any pressure to keep the things that aren’t working for your particular practice – eager to focus efforts on the strategies that work.”

Paul C.
Criminal Defense Lawyer
5/5

“I have met many so called marketing experts in the industry and none seem to be as genuine as what Will has to share. His knowledge of the business side of marketing along with his contact base is unmatched. I think that you cannot go wrong with trusting him to grow your business!”

Christy A.
Director of Marketing, Personal Injury & Mass Tort Law Firm
5/5

“After working with them for 4 months, I have a marketing machine that is managed with forethought and strategy, rather than the “ready, shoot, aim” approach I have seen so many times with other companies. I wish I had put this company on my team years ago, because in many ways, I feel like I am at the beginning, developing long-term strategy, foundation, and a more consistent presence in my market.”

Julie C.
5/5