Law Firm SEO Case Study #1: Cannon & Associates

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cannon and associates.
Cannon & Associates

Practice Areas

Criminal Defense, Family Law

Location

Oklahoma City, Oklahoma

Client Since

April 2021

Website

Growth Lab Marketing Mix

  • Redesigned Law Firm Website
  • Essential Legal SEO Toolkit
  • Google Business Profile Management
  • Surfer Content and Blog Post Content Creation
  • Google Ads: PPC and LSAs
The Situation

Criminal & Family Law Firm Achieves 1,647% Increase in Site Traffic in 24 Months – Case Study #1

This criminal defense and family law firm is led by a highly skilled, growth-minded entrepreneurial lawyer named John Cannon who wanted to dominate the Oklahoma City market in case acquisition and revenue growth.

After a conversation with John to better-understand his firm’s growth goals and desired cases, we presented a clear plan that involved a new website and SEO/Google Ads campaign implementation to get him found by more potential clients searching for legal help. After just 90 days Cannon & Associates saw an increase in site traffic from 800 to 5,214 visitors (651% increase). Since April 2020, John’s firm has seen an increase in SEO-driven site traffic of 1,647% that has led to more calls, web form submissions, signed clients, and all-time high revenue in 2022.

1,647% increase in Organic Website Traffic in 24 months

Increase in the number of potential new clients performing a search online and then clicking into the firm’s website to become a potential case.

651% increase in Organic Website Traffic in 90 Days

Increase in the number of potential new clients performing a search online and then clicking into the firm’s website to become a potential case.
how to increase law firm website traffic

488% year-over-year increase in Google Business Profile views

260% year-over-year increase in Google Business Profile clicks

244% year-over-year increase in Google Business Profile calls

355 calls generated off of law firm’s website in April 2022

The number of inbound leads delivered to the firm that originated from their online presence.

#1 vs Top Local Competitors in Website Traffic Ranking

Increases likelihood a potential new client finds your law firm website and inquires about your services before finding a competitor.

$11,300/mo Worth of Equivalent Google PPC Ads Traffic

The dollar value of all organic unpaid keywords driving new website visitors when compared to purchasing the same keywords through Google Pay Per Clickadvertising.