Family Law Firm achieves 85% increase in first-time callers to firm in 6 months

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Woodford Sathappan McGee

Practice Areas

Family Law


Columbus & Cincinnati, Ohio

Client Since

November 2021


Growth Lab Marketing Mix

  • Redesigned Law Firm Website
  • Essential Legal SEO Toolkit
  • Google Business Profile Management
  • Surfer Content and Blog Post Content Creation
  • Google Ads: PPC and LSAs
The Situation

Family Law Firm Achieves 85% Increase in New Leads in 6 Months – Case Study #3

This Family Law firm with locations in Columbus and Cincinnati, Ohio represents women only in family law-related matters. Led by 3 ambitious and talented partners, Katie, Hari and Natalie sought to target women in their area who needed highly skilled representation.

After a conversation with the partners on a zoom call, we suggested an SEO strategy that would utilize the keywords women typically used in search to produce better onsite optimizations and new content for their website. Their website rankings and new leads immediately began to climb, allowing them to reinvest into paid ads via Google PPC and LSAs.

With the help of our efforts to bring the firm additional quality clients, cases, and revenue, the firm just recently acquired a 2nd location to expand their footprint in Ohio.

85% increase in first-time callers to the firm achieved in 6 months

family law firm increase in leads from website case study

66% increase in website web form submission leads achieved in 6 months

104% increase in organic website traffic from SEO achieved in 6 months

126% increase in monthly clicks from Google organic search results