Smith Feddeler & Smith Law Firm out of Tampa, Florida has helped clients since 1968 seek justice from tragedy.
During the initial process of assessing Growth Lab as a potential marketing partner, our team analyzed the firm’s current online presence. This included how often they showed up for relevant keywords in Google and Maps sections. More importantly, how often impressions turned into new website visitors and leads for the firm.
We uncovered a list of problems that prevented their website from showing up in relevant searches for the kinds of cases they desired.
Our recommendations to solve these problems included a revamp of the firm’s website to better highlight their heritage and lifelong commitment to injured people and their families.
In addition, we assigned one of our Senior SEO Specialists and Google Ads Campaign Managers to the account – both with significant legal marketing experience, to spearhead efforts to get potential clients on the firm’s website.
Our efforts showed a near-immediate impact on not just rankings, impressions, and website volume – but qualified leads calling the firm for signed case opportunities.
The firm shared with us that they signed more cases after 5 months with Growth Lab than they had done in a year.
Call Tracking analytics screenshot of increase lead volume in 2025:
You can see the website’s organic keyword trend experience an exponential increase in 2025 showing the firm’s increased visibility on Google search.
Check out the increase in website clicks to the firm in Google Search Console. In just 3 months, the law firm saw a 30% increase.
The most important part about this traffic is the fact that the law firm has 8,000 keyword variations, many of which include the most lucrative high-intent search terms that potential clients are typing into Google to find an injury lawyer.
For example, the list below includes things like:
- Personal Injury Lawyer
- Clearwater Personal Injury Lawyer
- Workers Comp Lawyer
- Workers Compensation Lawyer Florida
- Employment Attorney
- Disability Lawyers Near Me
- Etc
