How to get a lot of law firm clients through Pay-Per-Click and LSA Advertising
PPC, or pay-per-click, is a type of search engine marketing (SEM) that allows you to place ads on search engines like Google and Bing. When someone clicks on your ad, they are taken to your website or a landing page where you can engage and educate them about your legal services.
LSA advertising, also known as local service area ads, is the marketing method that allows your law firm to generate immediate top-of-page visibility on the Google Screened section for relevant search queries being performed by potential clients that seek legal help and answers.
When a potential new client performs a search and clicks on your ad, they are then brought to your law firm’s website or landing page where you can further engage and educate them on the legal services that you provide.
PPC and LSA advertising is an effective marketing strategy for lawyers because it allows you to specifically target individuals that are actively searching for legal services that your law firm provides.
This type of marketing is highly effective because you are only paying for advertising when someone clicks on your ad and visits your website, which means that you are only paying for leads that are interested in what you have to offer.
PPC and LSA advertising also allows you to track and measure your results so that you can see how many leads you are generating and how much business you are bringing in from your online marketing efforts.
If you are looking for a way to generate more leads and grow your law firm, then consider using PPC and LSA advertising to get in front of potential clients that are actively searching.
Effective Law Firm PPC Can Deliver Results For Your Firm
Advertising in search is an essential component of a law firm’s marketing strategy.
How much does PPC for lawyers cost?
PPC for lawyers can be a very effective way to generate leads for your law firm. But how much does it cost?
The answer to that question depends on a number of factors, including the type of legal services you offer, the location of your law firm, and the competition for the keywords you are bidding on.
Generally speaking, the cost of PPC for lawyers can range from a thousand dollars per month to 10’s of thousands per month.
The best way to find out how much it will cost to run a PPC campaign for your law firm is to contact a reputable PPC agency that specializes in working with law firms, like Growth Lab. We can work with you to establish how much of a marketing investment will be required to meet your goals in your local area.
What’s the difference between SEO and PPC?
The main difference between SEO and PPC is that law firm SEO is an organic way to generate leads, while PPC is a paid way to generate leads.
Organic methods of lead generation, like SEO, take longer to see results because you are relying on earning your spot in the search engine rankings over time.
Paid methods, like PPC, can provide instant results because you are essentially paying to have your law firm’s website displayed at the top of the search engine results.
Both methods can be effective, but it really depends on your budget and what your goals are for your law firm’s website.
If you need immediate results, then PPC may be the better option. If you have a limited budget, then SEO may be the better option because it is a more cost-effective way to generate leads over time.
Why do attorneys use PPC campaigns?
There are a number of reasons why attorneys use PPC campaigns. The most common reason is that it allows them to generate leads quickly and efficiently.
PPC is also a way to target potential clients who are actively searching for legal services online. This means that you can be sure that the people who see your ad are already interested in what you have to offer.
Another reason why attorneys use PPC is that it gives them the ability to track and measure their results. This data can be used to improve your campaign over time and make sure that you are getting the most out of your investment.
Finally, PPC can be a great complement to other marketing efforts. For example, if you are running a an SEO campaign for your law firm, you can use PPC to help drive traffic to your website while you are working on improving your organic search rankings.
What are LSAs (Local Service Area Ads) for lawyers?
LSAs are a form of Google Ads that show up in search results as Google Screened. They allow lawyers to target potential clients in a specific geographic area with ads that appear when someone searches for legal services online.
Ads are tied to a law firm’s Google Business Profile, so it’s important your GBP (Google Business Profile) is up to date and polished. LSAs for lawyers have produced some of the lowest cost-per-lead numbers in comparison to other advertising channels.
How lawyers can maximize return on investment with LSA (Local Service Area) ads
- Make sure your Google Business Profile has as many highly rated reviews as possible
- Upload a professional headshot image to display next to your ad
- Ensure all of your practice areas are listed on your Google Business Profile
- Run ads when your competitors don’t such as nights and weekends
- Hire a call-answering service to field off-hour calls from potential new clients
LSAs are an effective way to reach potential clients who may be searching for a lawyer in your specific geographic area. When someone searches for legal services online, your ad will appear alongside the organic search results. This can help you stand out from the competition and attract potential clients who may not have otherwise found you.
PPC for lawyers: 12 Tips to Master Digital Advertising
96% of people who are interested in legal services turn first to Google. This is a huge amount of potential sales for a law firm with a good pay-for-click (PPC) marketing program.
Google makes it possible for individual businesses to fire up a new campaign on their own. However, legal PPC is the single most competitive and expensive niche in the US. So to compete with other law firms requires a lot of research and understanding of keywords, geography, bid types, negative keyword lists, and more.
Here are 12 tips to consider when attempting to run your own PPC campaign:
- Define your objectives for success
- Identify your audience
- Choose the right platform (Google PPC, Google LSA, Google Search Network, Yahoo, Bing)
- Select the right keywords
- Write compelling ad copy
- Create a strong landing page to send paid traffic to (never your law firm website home page)
- Set a budget and bid strategically
- Monitor your results
- Test different ad variations and landing pages
- Keep up with the latest trends
- Use negative keywords
- Hire a professional
How to choose the best PPC agency for your law firm
When it comes to marketing your law firm, there are a lot of different options to choose from. But if you’re looking for a way to reach more potential clients and grow your business, pay-per-click (PPC) advertising can be a great option.
But with so many PPC agencies out there, how do you choose the right one for your law firm?
Here are 4 tips to help you choose the best PPC agency for lawyers
- Make sure the agency understands the legal industry.
The legal industry is unique, so it’s important to find an agency that understands how to market to potential clients in this space. Otherwise, you could end up wasting a lot of money on ads that don’t reach your target audience.
- Look for an agency with experience in PPC for law firms.
There are a lot of agencies out there that offer PPC services, but not all of them have experience working with law firms. Make sure you find an agency that has a track record of success in marketing to this specific type of business.
- Ask for case studies and references.
Any good PPC agency should be able to provide you with case studies and references from past clients. This will give you a better idea of their work and whether or not they’re a good fit for your law firm.
- Get a proposal and price quotes.
Once you’ve narrowed down your choices, be sure to get proposals and price quotes from each agency. This will help you compare agencies and make the best decision for your law firm.
PPC can be a great way to grow your law firm, but it’s important to choose the right agency to work with. Keep these tips in mind, and you’ll be on your way to finding the best PPC partner for your business.
Why Growth Lab?
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