LSAs & PPC For Lawyers

PPC for lawyers helps your firm attract clients actively searching for legal services online. This cost-effective advertising model charges you only when users click on your ad, ensuring efficient use of your budget. Choosing Growth Lab means partnering with a law firm PPC agency dedicated to maximizing your law firm’s marketing effectiveness and ROI. Ready to elevate your law firm’s online presence and attract more clients? Contact us today at 816-608-8216 and let Growth Lab drive your PPC success!

Why Choose Growth Lab for Your Law Firm’s PPC Success?

Welcome to Growth Lab, your trusted partner in maximizing your law firm’s marketing potential through expert PPC strategies. Our commitment to innovation and results-driven solutions ensures that your law firm’s online presence is not only enhanced but also strategically positioned to attract more clients.

At Growth Lab, we pride ourselves on our personalized approach, offering direct access to a dedicated PPC account manager based in the US. This ensures that our clients receive responsive and tailored services that align with their unique goals and challenges. By leveraging our deep industry knowledge and cutting-edge techniques, we deliver high ROI and quality conversions, setting your law firm apart in the competitive legal landscape.

Marketing team brainstorming PPC strategies for lawyer.

What Makes Growth Lab Different Than Other Agencies?

At Growth Lab, we are dedicated to the legal industry and led by a team with over 20 years of experience in legal PPC. Unlike other agencies, we provide direct access to a dedicated PPC account manager based in the US, ensuring personalized and responsive service.

Our approach focuses on generating high ROI from quality conversions rather than inflating lead numbers. We craft landing pages with strong calls-to-action and optimize for mobile traffic to engage users effectively.

 Our transparent call tracking system, including dedicated call tracking numbers, allows us to measure ROI accurately and identify which keywords are driving conversions. Clients can access call logs to review tracked calls, providing full transparency and accountability. This commitment to clarity and results sets Growth Lab apart as a leader for pay-per-click for law firms.

Customized Law Firm PPC Tailored to Your Brand and Specialty
Get A Price
Contact Us

Our Customized Law Firm PPC Services

Pay per click blocks stacked together.We offer a range of PPC services tailored to meet the unique needs of law firms. Our Google Search Ads for lawyers and Google Local Service Ads ensure your law firm’s presence appears prominently in search results, capturing the attention of potential clients through a law firm PPC campaign and search engine ads.

We design branded landing pages that align with your ad campaigns, enhancing user experience and increasing conversion rates. Our customized keyword research lists target high-intent search terms specific to your firm, while negative keyword lists help avoid irrelevant clicks from search engines.

Transparency is key to our approach. We provide detailed client reporting so you can track the performance of your campaigns and understand the impact on your business. Our focus on customization and clarity enables campaigns successful PPC for law firms.

Comprehensive PPC reporting with a Dedicated Account Manager

Effective PPC management requires detailed reporting and dedicated support. At Growth Lab, we prioritize the quality of conversions over the quantity of leads, ensuring that your ad spend translates into meaningful client engagements.

Our detailed reports include key metrics such as ROI, keyword performance, and tracked call reviews. You can review your progress at any time through our Google Analytics portal, providing you with the transparency and control you need to make informed decisions.

Working with a dedicated account manager means you have a single point of contact who understands your firm’s goals and challenges. This personalized support ensures that your PPC campaigns are continuously optimized for success.

How Our Process Works

Our process is designed to be transparent and efficient, ensuring that your PPC campaigns are set up for success from the start. It involves four key steps led by our expert Google Ad Campaign Managers. 

Working on a computer looking at analytics.

Onboarding Call

During the onboarding call, we take the time to understand your unique practice areas and what sets your firm apart. This insight allows us to tailor our strategy effectively, ensuring that your PPC campaigns target the right audience and highlight your firm’s strengths.

Next, we build and execute your custom ad campaigns and landing pages. Our team designs these elements to resonate with your target audience, using high-intent keywords and compelling calls-to-action to drive conversions.

We conduct regular performance reviews and provide monthly reports to keep you informed about key growth metrics, the quality of conversions, and ROI. This ongoing communication allows us to adjust campaigns as needed to ensure optimal performance.

Our commitment to your success doesn’t end with the initial setup. We continuously monitor and refine your campaigns based on performance data and your feedback, ensuring improved results and higher ROI over time.

Why Pay-Per-Click Ads Are Recommended for Law Firms

A hovering Google Ads button on blue background.

PPC ads are highly recommended for law firms because they significantly increase visibility and attract new clients effectively. When managed properly, PPC campaigns can lead to substantial revenue growth for law firms. They allow smaller firms to compete for visibility against larger competitors by targeting high-intent search queries.

Unlike SEO for lawyers, which can take months to show results, PPC provides immediate visibility on search engine results pages. This instant exposure is crucial for law firms looking to attract clients quickly. While SEO focuses on organic traffic, PPC ensures your ads are seen by potential clients actively seeking legal services.

PPC and SEO can work together seamlessly. While SEO builds long-term visibility and credibility, PPC offers immediate results and detailed performance metrics. This combination allows law firms to adapt their strategies in real time, maximizing their online presence and client acquisition efforts.

Tailored PPC for Law Firms Within All Legal Specialties

PPC for law firms should focus on high-intent keywords that reflect the specific legal services. Geotargeting ensures that ads reach potential clients in specific locations where legal services are offered, enhancing the efficiency of ad spend. The specific legal specialties we work with include:

Different legal specialties require customized PPC strategies, as each area presents unique challenges and potential client concerns. For instance, a personal injury law firm should focus on specific case types and leverage testimonials to build credibility. Family law PPC campaigns, on the other hand, should use empathetic language that resonates with individuals facing emotional challenges.

Ad extensions can provide additional information such as contact numbers and location, enhancing user engagement and trust. Criminal defense PPC advertising should highlight rapid response availability with phrases like ‘24/7 Legal Support’, while estate planning and business law ad campaigns should communicate expertise and the value of meticulous planning.

How Lawyers Can Maximize Return on Investment With LSA (Local Service Area) Ads

A man showing growth in a chart.

  • Make sure your Google Business Profile has as many highly rated reviews as possible
  • Upload a professional headshot image to display next to your ad
  • Ensure all of your practice areas are listed on your Google Business Profile
  • Run ads when your competitors don’t such as on nights and weekends
  • Hire a call-answering service to field off-hour calls from potential new clients

LSAs are an effective way to reach potential clients who may be searching for a lawyer in your specific geographic area. When someone searches for legal services online, your ad will appear alongside the organic search results. This can help you stand out from the competition and attract potential clients who may not have otherwise found you.

Choose Growth Lab for Your Law Firm PPC Services

Choosing Growth Lab means partnering with a law firm PPC agency dedicated to maximizing your law firm’s marketing effectiveness and ROI. Our tailored solutions, including Google Ads for law firms, align closely with your firm’s goals and demographics, ensuring that your marketing strategies are both targeted and effective.

We use data-driven approaches to optimize campaigns, highlighting your firm’s unique strengths and providing immediate visibility in search results. By incorporating Google Ads for law firms, we enhance your overall digital presence and client engagement, helping your firm attract more clients and achieve sustained growth through search engine optimization.

Ready to take your law firm’s online presence to the next level? Partner with Growth Lab to harness the power of PPC advertising and attract more clients effectively. Our expert team is dedicated to crafting tailored strategies that align with your firm’s goals and drive high-quality conversions. Don’t miss out on the opportunity to maximize your marketing ROI and stand out in the competitive legal landscape. Contact us today at 816-608-8216, and let’s begin your journey to PPC success!

PPC and LSA Frequently Asked Questions

How Much Does PPC for Lawyers Cost?

PPC for lawyers can be a very effective way to generate leads for your law firm. But how much does it cost?

The answer to that question depends on a number of factors, including the type of legal services you offer, the location of your law firm, and the competition for the keywords you are bidding on.

Generally speaking, the cost of pay-per-click can range from a thousand dollars per month to 10’s of thousands per month.

The best way to find out how much it will cost to run a PPC campaign for your law firm is to contact a reputable PPC agency that specializes in working with law firms, like Growth Lab. We can work with you to establish how much of a marketing investment will be required to meet your goals in your local area. 

 The main difference between SEO and pay-per-click for law firms is that law firm SEO is an organic way to generate leads, while PPC is a paid way to generate leads.

Organic methods of lead generation, like SEO, take longer to see results because you are relying on earning your spot in the search engine rankings over time.

Paid methods, like pay-per-click, can provide instant results because you are essentially paying to have your law firm’s website displayed at the top of the search engine results.

Both methods can be effective, but it depends on your budget and what your goals are for your law firm’s website.

If you need immediate results, then PPC may be the better option. If you have a limited budget, then SEO may be the better option because it is a more cost-effective way to generate leads over time.

There are a number of reasons why attorneys use PPC campaigns. The most common reason is that it allows them to generate leads quickly and efficiently.

PPC for law firms is also a way to target potential clients who are actively searching for legal services online. This means that you can be sure that the people who see your ad are already interested in what you have to offer.

Another reason why attorneys use pay-per-click is that it gives them the ability to track and measure their results. This data can be used to improve your campaign over time and make sure that you are getting the most out of your investment.

Finally, PPC can be a great complement to other marketing efforts. For example, if you are running an SEO campaign for your law firm, you can use PPC to help drive traffic to your website while you are working on improving your organic search rankings.

Local service ads (LSAs) are a form of Google Ads that show up in search results as Google Screened. They allow lawyers to target potential clients in a specific geographic area with ads that appear when someone searches for legal services online.

Ads are tied to a law firm’s Google Business Profile, so it’s important your GBP (Google Business Profile) is up-to-date and polished. LSAs for lawyers have produced some of the lowest cost-per-lead numbers in comparison to other advertising channels.

When it comes to marketing your law firm, there are a lot of different options to choose from. But if you’re looking for a way to reach more potential clients and grow your business, pay-per-click advertising can be a great option.

But with so many PPC agencies out there, how do you choose the right one for your law firm?

  1. Make sure the agency understands the legal industry.

The legal industry is unique, so it’s important to find an agency that understands how to market to potential clients in this space. Otherwise, you could end up wasting a lot of money on ads that don’t reach your target audience.

  1. Look for an agency with experience in PPC for law firms.

There are a lot of agencies out there that offer pay-per-click services, but not all of them have experience working with law firms. Make sure you find an agency that has a track record of success in marketing to this specific type of business.

  1. Ask for case studies and references.

Any good PPC agency should be able to provide you with case studies and references from past clients. This will give you a better idea of their work and whether or not they’re a good fit for your law firm.

  1. Get a proposal and price quotes.

Once you’ve narrowed down your choices, be sure to get proposals and price quotes from each agency. This will help you compare agencies and make the best decision for your law firm PPC.