A recent study showed that about 50% of consumers who conducted a local search on their smartphone visited a business within five miles of their current location. As a business owner, you know that it is essential to reach local clients. One of the best ways to do this is by optimizing your local listing. This will ensure that your business appears at the top of search engine results pages when people in your area are searching for the products or services you offer. As the leading search engine, Google Business Profile (GBP), optimizing your Google local listing is essential to reaching local clients. In this blog post, we will discuss how you can improve your GBP local listing and reach more potential clients in your area. 

Collage of important icons for local SEO and people using different devices to search. Contact our SEO specialist who can help optimize your Google Business Profile to improve your local SEO.

Benefits of Having an Optimized Google Business Profile

An optimized Google Business Profile can do wonders for your business. Here are a few benefits of having an optimized profile:

Boosts your visibility in search results – When people search for businesses or legal services like yours on Google, your Business Profile will show up in the search results. And if you have a strong profile, you’re more likely to be one of the first businesses that people see.

Helps you stand out from the competition – With so many law firms competing for attention online, it’s important to make sure that your Business Profile makes you stand out from the crowd. An optimized profile can help you do just that.

Increases leads and number of new clients – An optimized Google Business Profile can help increase leads and the number of new clients for your business. If people can find you easily on Google and see that you’re a reputable business, they’re more likely to contact you for your legal services.

If you have not already done so, we highly recommend that you take the time to optimize your Google Business Profile. You may be surprised at how much of a difference it can make for your business!

How to Optimize Your GBP local listing

If you want to improve your local SEO and reach more potential clients, optimizing your Google local listing is a great place to start. Once you have claimed and verified your business GBP listing, you will be able to manage your business information on Google. Here are a few tips on how you can optimize your GBP local listing: 

  1. Optimize your business name, location, and hours. Make sure that your business name, address, and hours are accurate and up-to-date. This will help potential customers find you more easily.
  2. Add photos and videos. Adding photos and videos of your business can make it more visually appealing and easier for clients to understand your business and find you online.
  3. Use keyword-rich descriptions. When creating your business description, be sure to use keywords that potential clients are likely to search for. This will help them find you more easily when they’re searching online.
  4. Encourage reviews. Clients’ reviews can help improve your local ranking and make your business more visible to potential new clients.

By following these tips, you’ve prepared your GMB listing for local SEO success. Keep reading for more tips.

Don’t Make this GBP Mistake The Importance of Ongoing Optimization

If you’re like most business owners or marketing managers, you’re always looking for ways to get more leads and sales. And one of the best ways to do that is by optimizing your Google Business Profile (GBP). But, don’t make the mistake of only optimizing your GBP listing once! What you may not realize is that your Google Business Profile needs ongoing optimization in order to stay visible and relevant. Here’s why ongoing optimization is so important for legal SEO:

First, your competition is probably doing it. If they’re constantly tweaking and improving their GBP, they’re going to get more visibility in the search results than you will. So you need to stay on top of your game if you want to stay ahead of them.

Second, the algorithms that control the search results are always changing. Google is constantly tweaking their algorithms to deliver the best possible results to their users. So if you want your GBP to show up in the search results, you need to be constantly optimizing it for the latest algorithm changes.

Finally, ongoing optimization also helps ensure that your profile is always accurate and up-to-date with new information and updates. If you only optimize your GBP once and then never update it again, chances are that your listing will become outdated and inaccurate over time.

Overall, ongoing Google Business Profile optimization is essential for legal SEO success. If you’re not regularly optimizing your profile, you’re missing out on valuable local traffic and leads. So make sure you’re continuously optimizing your profile and staying ahead of the competition.

Tips to Improve your Law Firm GBP local listing

As a law firm, it’s important to have a strong online presence – and that starts with your Google Business Profile. Your GBP local listing is what appears when someone searches for your law firm on Google Maps or Google Search. And while it may seem like a small thing, having an up-to-date and accurate GBP can make a big difference in how potential clients find and perceive your law firm.

Here are a few tips to help you get the most out of your GBP:

  • Make sure all of your information is accurate and up-to-date. This includes your hours, contact information, website, and location.
  • Add photos! People are visual creatures, so adding photos of your law firm, staff, and premises can really help them get a feel for who you are and what you do.
  • Grow your reviews. Google reviews can be extremely helpful in boosting your law firm’s GBP ranking. So reach out to past clients and ask them to leave a review.
  • Share updates on a Google post. You can use Google posts to share news, events, and other updates about your law firm. This is a great way to keep potential clients in the loop and improve your GBP ranking at the same time.

By following these tips, you can help ensure that your law firm’s GBP is working hard for you – and attracting new clients in the process. So don’t wait – get started today!

Measure Your GBP Listing Performance

You may be wondering how you measure your GBP listing performance. There are a few key metrics that you can use to gauge your success. Here are a few of the most important ones:

  • Views: This is the number of times your listing has been viewed by potential customers.
  • Interactions: This metric measures the number of interactions potential customers have had with your listing, such as website clicks, calls, or direction requests.
  • Calls: This metric measures the number of phone calls you’ve received from potential customers who found your business through GBP.
  • Searches: This metric indicates how often your business appears in search results on GBP and what key searches you showed up for.
Tablet screen reflects performance metrics. Track your local Google listing performance to find ways to improve your strategy.

By tracking these metrics, you can get a good idea of how well your listing is performing and make necessary changes to improve your results.

Help Local Clients Find You Today!

If you’re not optimizing your local listing, you’re missing out on a huge opportunity to attract new clients. By making sure your listing is accurate and up-to-date, you can ensure that potential clients in your area can find you easily when they’re searching for the products or services you offer.

Contact our expert digital marketing specialists to help you get on the right track to finding local clients. Don’t miss out on this important marketing tool – make sure your local listing is optimized today!