Vice President of Operations at Growth Lab
I am a dedicated marketing operations and process optimization specialist with over 10 years of experience in marketing technology, data analytics, and customer journey optimization. I hold a Business Management degree from Queen Mary University of London, where I focused on business process optimization. Over the years, I have expanded my expertise across a variety of industries, with a strong focus on marketing operations in recent years. This diverse experience provides me with a unique perspective on both the technological and strategic challenges businesses face when looking to scale and optimize performance.
I am passionate about leveraging technology to enhance efficiency and decision-making. Whether it’s optimizing CRM systems, automating key workflows, or refining data governance, I strive to design solutions that integrate seamlessly with existing processes while unlocking new opportunities. My approach emphasizes data-driven insights, ensuring that marketing efforts are not only innovative but also measurable and aligned with business objectives.
Beyond technical expertise, I believe in fostering a culture of continuous learning and collaboration. I work to empower teams with the knowledge and tools needed to adapt to an evolving digital landscape, ensuring that marketing strategies remain agile, effective, and scalable. This commitment to operational excellence allows us to implement solutions that provide transparency, flexibility, and measurable impact—giving stakeholders confidence in the value of their investments.
My vision is to build and refine marketing systems that drive efficiency, enhance cross-functional collaboration, and enable businesses to achieve their strategic goals. By combining a deep understanding of data, technology, and business needs, I aim to create solutions that empower organizations to maximize their expertise, optimize resources, and achieve sustained growth.