Annia is a Senior SEO Specialist at Growth Lab
Meet Annia Zavala, a Senior SEO Specialist with a background in mass media marketing, and UX design. Her foundation in storytelling and user-first thinking gives her a well-rounded approach to SEO strategy — one that blends creativity with precision.
Annia holds a Bachelor’s degree in Journalism & Mass Media Marketing and a Master’s in Marketing and Website UX Design. She’s worked with both agencies and in-house teams, leading initiatives across technical SEO, content optimization, and full-scale site performance — from local visibility to scalable link building and everything in between.
At Growth Lab, she applies her love of systems and structure to deliver SEO strategies that support measurable business growth — especially in fast-paced, competitive spaces like legal. She stays ahead of trends, thrives on clean data, and finds joy in the small technical wins that make a big difference.
Outside of work, Annia has a soft spot for horror movies with wild plot twists and an unapologetically pink aesthetic that fuels her creative energy. She’s not into house pets — but she’s a proud horse mom to two who’ve carried her through some of life’s toughest seasons.