With a decade of experience in digital marketing, Matt specializes in helping law firms grow through targeted PPC strategies and performance-driven campaign management. Their passion lies in connecting data, strategy, and creativity to deliver measurable results that help legal clients attract the right cases and strengthen their online presence.
At Growth Lab, Matt focuses on developing and optimizing paid advertising campaigns that drive meaningful leads and long-term growth for law firms nationwide. They take pride in building strong client partnerships, fine-tuning campaign performance, and continuously improving digital strategies that align with each firm’s goals.
Before joining Growth Lab, Matt managed high-touch PPC accounts for a wide range of legal practices. In that role, they led optimization initiatives, coached team members, and collaborated across departments to improve campaign efficiency and client outcomes. These experiences refined their approach to digital marketing—balancing strategy, communication, and performance.
Matt holds a Bachelor of Science in Business, Marketing from the University of Minnesota’s Carlson School of Management and currently lives in St. Paul, Minnesota. Outside of work, they enjoy exploring nature, staying active, and spending time with sports, media, and music.