Rumors Swirl as FindLaw Reportedly Sold to Internet Brands
Eagan, MN, [10/3/24] – In a move that could reshape the legal marketing landscape, rumors are circulating that FindLaw, one of the most prominent legal marketing and online directory services, has been sold to Internet Brands, a leader in web development, digital marketing, and e-commerce solutions.
While no official statements have been made by either company, sources close to the situation suggest the acquisition is in its final stages or already complete.
FindLaw, a Thomson Reuters company, has long been a provider of online legal marketing, offering website development, content services, and lead generation to law firms across the country.
Internet Brands, known for its expansive portfolio of consumer-facing websites and services, has made significant inroads in the legal sector through its Martindale-Avvo division, making this rumored acquisition a strategic expansion of its offerings in the legal market.
“This is a potentially game-changing moment for legal marketing,” said Will Palmer, Founder and CEO of Growth Lab – a legal marketing agency he founded 4 years ago and previous FindLaw employee.
“FindLaw has been a huge player in the field for years, and Internet Brands continues to acquire major legal marketing brands under their portfolio. As someone who has been in the legal marketing space for over 10 years, I fear an acquisition like this will lead to a decline in the level of service and diluted marketing strategies. The opposite of what law firms require to be competitive online. Law firms need more concierge-level services and less cookie cutter solutions.”
This potential acquisition comes at a time when law firms are increasingly turning to digital strategies to compete in a crowded market.
As the legal industry continues to evolve in the digital age, this rumored acquisition may be the latest move in a series of strategic consolidations designed to provide law firms with the tools they need to thrive in a highly competitive landscape.
Further updates on this story will be provided as information becomes available.
Companies Owned by Internet Brands:
For media inquiries, please contact:
Will Palmer
Founder & CEO – Growth Lab
will@growthlabseo.com
About FindLaw
FindLaw, a Thomson Reuters business, is the leading provider of digital marketing services for law firms. With a deep understanding of the legal industry, FindLaw helps firms connect with potential clients through innovative website design, content marketing, and lead generation tools.
About Internet Brands
Internet Brands is a fully integrated digital media and e-commerce services company that operates across a variety of industries, including automotive, health, legal, and travel. With a strong presence in the legal market through its Martindale-Avvo division, Internet Brands provides comprehensive marketing, website, and client engagement solutions to law firms of all sizes.
